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How the Secondary Market is Changing American Whiskey

Over the last ten years, “The Bourbon Boom” has produced a terrific and terrible dichotomy. More people than ever are enjoying America’s native spirit, with a rich culture of fans and festivals to celebrate it.

Introducing Elijah Craig Toasted Barrel

New expression continues Elijah Craig’s spirit of innovation Heaven Hill Distillery is proud to announce the launch of Elijah Craig Toasted Barrel Kentucky Straight Bourbon Whiskey. This is the latest line extension from our award-winning Elijah Craig family, and adds an extra layer of sweet oak complexity to the traditional Bourbon. The process begins with […]

Tales from the Hill Returns for Season 2

The Adventure Continues on Tales from the Hill Last year, we launched an all-new podcast for fans of Heaven Hill Distillery, bringing you stories of our past, present, and future as nurturers and preservers of American Whiskey. Tales from the Hill presents a unique opportunity to dive deeper into our heritage with the people who […]

Craft in American Whiskey

Practicing the time-honored techniques of making quality Bourbon In the world of American Whiskey making, craft has a variety of connotations. For some, craft has become identified only with small operations, producing expressions of exclusivity and limited supply. But that’s only part of the full, rich story of American Whiskey. For us, craft is about […]

The Essential Role of Kentucky Limestone Water

Discover how our famed local water helps shape the flavor of American Whiskey For a spirit with such a nuanced and complex flavor profile, Bourbon is made from decidedly few ingredients. All of those deep caramels, lingering baking spices, subtle fruit, and smoke notes emerge from a simple-but-exacting combination of grain, yeast, charred oak… and, […]

How Heaven Hill is Giving Back

A Closer Look at How We are Lifting America’s Spirit Heaven Hill Distillery is the largest family-owned and operated Bourbon distillery in America, and we are proud of the spirits we craft here in Kentucky. But more than that, we’re proud to be part of a community — and a nation — that supports one […]

Remaining Steadfast During COVID-19

President Max Shapira Shares How Heaven Hill is Responding to Unprecedented Times American Whiskey has always been a long game. After founding our distillery and filling our very first barrels of Bourbon, we had to wait a full four years for that whiskey to age properly before releasing Old Heaven Hill Bottled-in-Bond in 1939. Soon […]

Producing Hand Sanitizer to Fight COVID-19

Supporting the Front Lines During the Pandemic Heaven Hill Distillery is proud to be dedicating part of our operations facilities to the production, bottling, and donation of hand sanitizer. Over the last several weeks, we have made nearly 100,000 liters of sanitizer and are energized to keep this effort going to help combat the spread […]

How to Decipher a Whiskey Label like a Pro

Small Batch, Barrel Proof, and Distilled By. Here’s what you need to know. There’s a saying here in Kentucky… “The best Bourbon is the one you like the best.” This reflects the straightforward attitude that people around here bring to American Whiskey, the product we get to share with the world and helps to fuel […]

How to Store & Care for Your Whiskey Collection

That rare find. A vintage release. Some of your favorite old standbys, poised and on-the-ready for an evening pour. As anyone who’s attuned to the American Whiskey conversation on social media

Discover Our American Whiskey


You've heard of Evan, Elijah, and Larceny. Now discover our entire American Whiskey portfolio.